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    University of Alberta
   
 
  Jan 23, 2018
 
 
    
University of Alberta Calendar 2016-2017 [ARCHIVED CATALOG]

MARK 301 - Introduction to Marketing


★ 3 (fi 6) (either term, 3-0-0) Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 and 102, MATH 113 or equivalent.